Work

Founded F&A Works around one principle: high-level is not aspiration, it is the minimum floor. I lead the studio's strategic and creative direction, building brands, products, and design systems for founders and companies operating in markets where the standard is still underestimated.

At Samba I worked at the intersection of product management and communication. Day to day, I supported creative and development teams, produced and published content on the platform, and built paid media campaigns for Instagram and TikTok, with a strong focus on the product launch phase. In parallel, I worked on the pitch deck, P&L reports for investors, and the strategic distribution of materials for fundraising rounds.

At ALAF I serve as Creative Director, guiding communication and community teams with strategic direction, more efficient processes, and technology as a driver of performance. The goal is to ensure that the work of a nonprofit institution focused on futures reaches not only its internal community, but impacts different communities with quality, consistency, and real engagement.

At NT Capital I served as the group's general designer, leading design and creative direction across a brand ecosystem spanning iGaming, financial markets, and tech and SaaS. The work involved building and maintaining the visual and communicative consistency of multiple brands simultaneously, ensuring each one operated with its own identity and a high-level standard within the same group.

At Yankee I worked as a product and design manager, defining user flows and product strategies that guided Design and Development teams in building and implementing new flows. I worked extensively on pitch deck construction and revision, P&L reports, and the strategic distribution of materials to investors during fundraising rounds.

FUUPS&CO is a collective branding and design studio focused on transforming strategy into narrative. As part of the founding team, I was responsible for managing schedules, deadlines, and deliverables across all projects, aligning demands between departments, and ensuring resources were allocated efficiently. I worked closely with the Strategy and Creative directors to maintain consistency and quality across every execution, overseeing projects from briefing to final delivery.

At Adaptors, I led the development of brands for internal production channels, shaping brand structures according to each product's business stage and market position. My role involved mapping how products, channels, and brands would be built across short, medium, and long-term horizons, while staying across all internal developments in management, communication, media, and strategy.