Verone Cloud
Outcome
Verone launched on Instagram and TikTok from a zeroed account and no media budget. Instead of competing on specs like the rest of the category, the content spoke to the player's pain, reached two days close to 200K TikTok views, and kept growing for two months after launch.
Context
Verone Cloud is a Brazilian high-performance cloud infrastructure provider, running its own hardware in colocation, with Cloud VPS NVMe, Minecraft hosting and dedicated servers with always-on anti-DDoS. When I joined as Partnership and Creative Director, the company had a strong technical offer and close to no public presence: a zeroed-out Instagram and TikTok account, in a market that talks almost exclusively in specs, uptime and benchmarks.
My role and contribution
I lead the entire creative front at Verone: communication, product design and brand identity, making sure the company's presence matches the level of the infrastructure it delivers. On the commercial side, I focus on new business in the B2B segment, attracting institutional partners and clients for dedicated machines and infrastructure, and building the decks and onboarding material for cloud, telecom and dedicated infrastructure partners.
Challenges
A zeroed-out account on Instagram and TikTok, no paid media history, and no existing audience to launch into.
Every competitor in cloud and game hosting communicates the same way: uptime, benchmarks, technical sheets. Sounding like everyone else was the default outcome, not a risk to design around.
Visual identity
The brand sits on one line: serious infrastructure with game energy. Companies that need SLAs and Minecraft communities that need stable ticks talk to the same brand, so the system is one palette, one type pair and one visual pattern, and only the vocabulary changes. Dark-first and almost black, a single purple doing all the work, monospace for anything that is data, and generous whitespace instead of decoration.
Palette
Typography
Serious infrastructure. Power to spare.
Instrument Sans · headlines and bodyNVME GEN4 · ANTI-DDOS · 2–64 GB
JetBrains Mono · specs, metrics and technical labelsMedia kit
Content
Before any video, I mapped how the category actually talks: specs first, person second, always. The gap wasn't a missing feature. It was a missing voice.
Each video was built around a real behavior that anyone who runs a server recognizes immediately. The hook was never the product. It was the pain.
The videos were scripted, shot and edited by Gustavo. My part was creative direction: guiding feedback and creative changes across each round so every piece stayed on the player's pain, held attention in the first seconds of Reels and TikTok, and was made to be shared, not just watched.
The account went live during launch week with no media budget behind it, testing whether the content itself, not distribution spend, could carry the reach.
After launch, the account kept publishing in the same language and was tracked against Instagram and TikTok insights and the site's own analytics, keeping reach and revenue as separate claims.
Results
Launch week
60 days later
The launch wasn't a one-off spike. Two months on, the account had kept growing, and the pace was speeding up rather than fading.
TikTok, views per day
Speeding up
of the 90-day reel views came in the last 30
of the reels were published in the last 30 days (13 of 18)
Who follows
Young, Brazilian and the exact Minecraft audience the product is built for, reaching well beyond the Southeast.
From feed to site and community
The site receives an audience that speaks the networks' language: mostly mobile, and heading straight for Minecraft.
The site doesn't record traffic source yet, so the link between the networks and the visits is consistent (mobile, Minecraft) but not measured.
Sources: Instagram exports via Edits, Jul 16 – Oct 14, 2026 (90 days); TikTok Analytics, Aug 16 – Oct 14 (60 days); the site's own tracking, Oct 4 – 15. Windows differ, and someone may have watched on both networks, so the combined totals are orders of magnitude, not a single-period count.
Next moves
UTM links in bio and posts, and a code per network, so each channel's result can be attributed instead of inferred.
Study the two September peaks and keep cadence on the formats that generated shares.
Link in bio straight to the Minecraft page, where most of the audience was already heading.
Learnings
Before this launch, I treated content strategy and brand positioning as separate tracks: one about growth, one about identity. Verone Cloud collapsed that distinction. The reach came from the same decision that defined the brand voice: speak like the person living inside the server, not like the product spec sheet next to it. Sixty days later the audience is bigger, more engaged and precisely the one the product serves. Reach solves the top of the funnel; the next chapter is measuring each channel end to end, starting from the same principle: understand what the other side lives through before showing what you do.