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Felipe Arena
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Felipe Arena
PT
Notes
Thinking in written form. Processes, decisions, and the reasoning behind the work.
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From zero to 1.38M views in 7 days. What actually happened.
Strategy
Brand
Notes
Sep 1, 2026
The brand you did not build will cost more than you think
Brand
Strategy
Aug 14, 2026
Before you create, you have to extract
Brand
Strategy
Management
Aug 7, 2026
Every pixel that moves should mean something
Dev
Design